NewPower Worldwide, the fastest-growing independent distributor, set the stage at electronica, the world’s leading trade fair for electronics, with special guest David Hasselhoff.
Nashua, N.H.—NewPower Worldwide (“NewPower”)—the fastest-growing independent distributor of electronic components—generated buzz at electronica 2022, hosting singer, actor, and American television personality David Hasselhoff. Held in Munich, Germany, approximately 70,000 visitors attended the world’s leading electronics trade fair and conference, with over 2,000 exhibitors traveling from 48 countries to showcase cutting-edge technological breakthroughs.
Founded in 2014, NewPower has quickly made its mark in the hyper-competitive electronic components and finished goods industry. Built on innovation, creativity, and agility principles, NewPower showcased these company values in the state-of-the-art booth, which provided non-stop action. Live events included interactive experiences ranging from basketball shooting contests to golf simulator competitions for tens of thousands of attendees. To demonstrate the kind of overdelivering their customers experience, NewPower partnered with superstar Hasselhoff—a beloved icon in Germany—to share intimate details of his career, interact with fans in free-throw contests and autograph sessions, and share how NewPower’s experience, global footprint, and financial backing enables them to identify and execute supply chain solutions across all industries.
“We wanted to show up at electronica the same way we step up and deliver for our customers: going the extra mile to ensure everyone is thrilled with their experience,” said CEO and Founder Carleton Dufoe. “Our goal was to present the NewPower difference, which includes our proprietary trading platform EMPOWER® and the stability of a $325 million committed credit facility, but most importantly, we wanted to introduce our team of industry experts.”
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